Short answer: yes, Kajabi is a capable all-in-one platform — especially if you want email marketing, sales funnels, and courses under one roof. Plans range from $89/month (Kickstarter) to $499/month (Pro) as of January 2026, with 0% transaction fees. But its higher price tag and complexity mean it's not the right fit for everyone.
What Is Kajabi?
Kajabi is an all-in-one marketing platform with courses built in. It targets entrepreneurs who want email marketing, sales funnels, landing pages, and course hosting in a single tool. Kajabi overhauled its pricing structure in January 2026, adding a new Kickstarter tier and adjusting prices across all plans.
How Much Does Kajabi Cost? Pricing Plans (2026)
Kajabi offers four plans with 0% transaction fees on all tiers. Annual billing saves about 20%.
| Plan | Monthly | Annual | Products | Contacts |
|---|---|---|---|---|
| Kickstarter | $89/mo | $71/mo | 1 | 250 |
| Basic | $179/mo | $143/mo | 5 | 2,500 |
| Growth | $249/mo | $199/mo | 50 | 25,000 |
| Pro | $499/mo | $399/mo | Unlimited | 100,000 |
The price went up: Kajabi's January 2026 pricing overhaul raised the Basic plan from $149/mo to $179/mo and the Growth plan from $199/mo to $249/mo. The new Kickstarter plan ($89/mo) offers a lower entry point but is extremely limited — just 1 product and 250 contacts.
Kajabi also offers a 30-day free trial on all plans, which is more generous than most competitors' 14-day trials.
What Are Kajabi's Key Features?
Kajabi's genuine strengths center on its all-in-one approach:
- Email marketing built-in — Sequences, broadcasts, automations, and a visual email builder. No need for Mailchimp or ConvertKit.
- Sales funnels and landing pages — Complete pipeline builder for webinars, challenges, product launches, and evergreen funnels.
- Comprehensive marketing automation — Tag-based automation, conditional logic, and behavioral triggers.
- Branded mobile app — On the Pro plan ($499/mo), you can offer students a branded mobile app experience.
- 0% transaction fees — Unlike Teachable and Mighty Networks, Kajabi doesn't take a cut of your sales.
What Is Kajabi Best For? (And Where It Falls Short)
Where Kajabi excels:
- Marketing-heavy businesses that need email, funnels, and courses consolidated
- Entrepreneurs who want one platform instead of integrating multiple tools
- Established creators with budget for premium pricing
Where it falls short:
- Expensive — The useful plans start at $179/mo (Basic). The Kickstarter at $89/mo is limited to 1 product and 250 contacts.
- Product and contact limits — Even paid plans cap products (1–unlimited) and contacts (250–100K). Hitting a limit means upgrading to a significantly more expensive tier.
- No student tech support — When your students have trouble, you're on your own.
- Rising prices — The January 2026 pricing increase frustrated existing users. This is a pattern educators mention repeatedly.
- Overkill for teaching-focused creators — If you don't need funnels and email automation, you're paying for features you won't use.
What Educators Tell Us
We've had nearly 480 support conversations where educators mention Kajabi — making it the most-discussed competitor in our support history. Here's what those conversations reveal.
What they like about Kajabi: Beautiful design templates, built-in CRM and email marketing, and a true all-in-one approach. One educator described Kajabi as "beautifully designed." If you fully use every feature — email sequences, funnels, memberships, courses — the consolidated toolset can be genuinely convenient and replace several separate subscriptions.
Rising prices and support quality: These are the two most common complaints. One educator told us they were "not happy with the customer service and the increasing price." The January 2026 pricing overhaul hit existing users particularly hard. Another educator, paying $997/year as a founding member, still finds "their platform difficult to use" — a premium price without a premium experience.
Per-site pricing and complexity: Educators running multiple businesses or course topics pay separately for each Kajabi website. Course creator coaches tell us their clients are "asking me to recommend an LMS" because Kajabi isn't what they need for focused course delivery. When you're paying for funnels, email marketing, and a website builder you don't use, the value equation shifts.
The completion rate problem: Educators who switch often cite better learning and engagement features as the pull factor. One creator migrated specifically because she wanted better course completion rates — something Kajabi's marketing-focused tools didn't help with. Kajabi is optimized for selling courses, not necessarily for ensuring students finish them.
Migration is rebuilding: Moving from Kajabi means exporting email lists as CSV files and rebuilding automations, funnels, and course structures from scratch. There's no automated migration path. One educator praised what they found on the other side: "I really like you and your courage and integrity." The switch is work — but the educators who make it tend to stay.
How Does Ruzuku Compare?
Where Kajabi is built for marketing-first entrepreneurs, Ruzuku is built for teaching-first educators:
- Purpose-built for learning — Ruzuku's entire design focuses on the student experience: discussions, progress tracking, and structured learning journeys.
- Unlimited courses and students — Kajabi's $89/mo Kickstarter limits you to 3 products; even the $249/mo Growth plan caps at 15. Ruzuku includes unlimited courses and unlimited students on every plan — no upgrade pressure as your catalog grows.
- Student tech support included — Ruzuku's team helps your students directly with technical issues.
- Lower cost for what you actually use — Ruzuku Core ($99/mo) includes everything most course creators need. Kajabi's comparable plan (Growth) is $249/mo — and you're paying for funnels and email automation you may not use.
For the complete feature-by-feature comparison, see Ruzuku vs Kajabi →
Frequently Asked Questions
How much does Kajabi cost per month?
Kajabi's plans range from $89/month (Kickstarter, very limited) to $499/month (Pro). The most popular plan is Growth at $249/month ($199/month billed annually). Annual billing saves about 20%.
Is Kajabi worth the price?
If you fully use the email marketing, funnels, and automation features, Kajabi can replace several separate tools — which may justify the cost. If you mainly need course hosting, you're paying a premium for marketing tools you may not use.
Is Kajabi good for beginners?
The new Kickstarter plan ($89/mo) offers a lower entry point, but it's limited to 1 product and 250 contacts. The platform itself has a learning curve due to the breadth of features. Beginners who just want to teach a course may find simpler platforms easier to start with.
Is Kajabi customer support good?
Kajabi offers 24/7 support, which is a genuine advantage for availability. However, support quality is the most common complaint we hear from educators who switch away. Multiple creators cite declining support responsiveness as a factor in their decision. If hands-on, personal support matters to your workflow, evaluate this carefully during your trial.
Can I run multiple businesses on one Kajabi account?
Kajabi charges per website, which means educators running multiple courses, brands, or businesses pay for separate Kajabi subscriptions — each at $89-$499/month. This per-site pricing model adds up quickly. Platforms with unlimited courses on a single account can be significantly more cost-effective for multi-topic creators.
Alternatives to Kajabi
Other platforms worth considering:
- Teachable — Marketing-focused with native mobile apps (full comparison)
- Kartra — Another all-in-one with funnels and helpdesk (full comparison)
- Thinkific — Feature-rich course platform with no transaction fees (full comparison)
- Podia — Simpler and more affordable entry point (full comparison)
For a detailed comparison of all the top alternatives, see our 7 Best Kajabi Alternatives in 2026 or explore all platform comparisons.